Here’s the thing. Scarlett Johannson is launching yet another celebrity beauty brand that no one asked for—but sometimes people don’t want something, they get it anyway, and it’s amazing. This is not like that. I’m just saying it happens.
To differentiate itself from the other hundreds of celebrity beauty brands, ScarJo announced this one will be here in early 2022. So that’s something. It will also be ScarJo’s first time as a founder and chairman of a company. That’s another way this beauty brand is different in ways no one cares.
Other than that, very little is known about the brand, including where it will be available, what the products will be or why there are so many articles online talking about it when there’s nothing to say yet.
But hopefully ScarJo’s brand is as good, or much much MUCH better than the other celebrity beauty brands of Priyanka Chopra, Rihanna, Selena Gomez, Lady Gaga, Alicia Keys, J.Lo, Gabrielle Union, Nicole Kidman, Taraji P. Henson, Miranda Kerr, Tracy Ellis Ross, Milly Bobby Brown, Drew Barrymore, Halsey, Pharrell… you get the point.
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